> ## Documentation Index
> Fetch the complete documentation index at: https://docs.callprep.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Build your first Autopilot

> Step by step through the builder — who it contacts, where it reaches out, how it sounds, what it sends, and when it stops.

Go to **Dashboard → Autopilot** and either **Start from a template** (see
[Templates](/autopilot/templates)) or **Build from scratch**. This page walks
through the second one, because that is the version where you see every decision.

***

## 1. Name

Name it after **who it targets**, not what it sends — `Agencies — Poland`, not
`Email sequence 2`. In three months this list will have eight rows and you will be
reading it in a hurry.

***

## 2. Who should it contact?

The filter reads your **HubSpot contact properties**: pick a property, an
operator, and a value.

| Operator                                 | Use it for                                      |
| ---------------------------------------- | ----------------------------------------------- |
| **is** / **is not**                      | Exact match. Several values means *any of them* |
| **contains** / **doesn't contain**       | Free-text properties                            |
| **>**, **≥**, **\<**, **≤**, **between** | Numbers — a score, a headcount, a value         |
| **is known** / **is unknown**            | Whether the property is filled in at all        |

Add up to three rules and choose whether **all** must be true (AND) or **any**
(OR).

<Warning>
  **An Autopilot with no rules matches every lead.** The list marks it
  *Catch-all* and greys out everything below it — nothing further down will ever
  see a lead. Deliberately, that is a useful bottom-of-the-list Autopilot. By
  accident, it takes over your whole account.
</Warning>

<Tip>
  Properties that get filled in during onboarding are often empty at the moment
  the contact is created. That is expected and handled: the lead waits in the
  queue and is re-checked as its data arrives. See
  [Settings](/autopilot/settings#queue-wait-time).
</Tip>

***

## 3. Where can it reach out?

Toggle the channels this Autopilot may use. Only channels you have actually
connected can send.

Under the channels is a line worth reading before you commit: **how many of this
Autopilot's leads are reachable that way**. A LinkedIn step is useless to a lead
with no LinkedIn profile, and a WhatsApp step is useless without a phone number in
your CRM. This is where you find that out, rather than two weeks later.

<Note>
  WhatsApp and Telegram only message leads who already engaged, unless you switch
  that off per channel. A sequence made **only** of those steps will wait
  indefinitely for a warm signal it cannot itself produce — pair them with email
  or LinkedIn.
</Note>

***

## 4. How should it sound, and what is it for?

**Tone** changes the voice and the greeting. It never changes what a message asks
for.

| Tone         | Reads like                                                       |
| ------------ | ---------------------------------------------------------------- |
| **Friendly** | Warm and casual, like writing to someone you know a little       |
| **Direct**   | The shortest version, no softeners                               |
| **Formal**   | Polite and professional, no contractions — for enterprise buyers |
| **Founder**  | Personal and honest, typed quickly by a busy founder             |

**Goal** is what every message works towards, and some goals need something from
you before the Autopilot can be switched on:

| Goal                  | Needs                                                                                 |
| --------------------- | ------------------------------------------------------------------------------------- |
| **Engage with leads** | Nothing — messages simply invite a reply                                              |
| **Meetings**          | Your calendar link (Calendly, Cal.com, anything)                                      |
| **Self serve**        | Your pricing page                                                                     |
| **Qualify**           | One to three qualifying questions, in the order you want them asked — one per message |

<Warning>
  A goal without its input cannot be enabled. This is deliberate: a "book a
  meeting" sequence with no link is a series of messages asking for something the
  reader cannot do.
</Warning>

**How did these leads come to you?** — one sentence, in your words
(*"they registered for a trial"*, *"they downloaded the pricing guide"*). It
becomes the **opening line of the first message**, which is most of the difference
between a cold email and an obvious one.

***

## 5. The sequence

Each touch is a **day**, a **channel**, and an **angle**.

* **Day** — 1 is the day the lead is enrolled. Later touches are business days
  from there.
* **Channel and kind** — email; LinkedIn *connection request* or *message*;
  WhatsApp; Telegram.
* **Angle** — your instruction for what this message should be about. Not the
  final text: the message is written per lead from the angle plus that lead's
  research.
* **Subject angle** (email) — only on the first email when threading is on, since
  the rest reply inside the same thread.
* **Uses research** — which signals to build on: their post, their title, the
  company, the fit with your product. Leave it alone for a sensible default.

### Show example

**Show example** renders a real message for a real lead of yours, through the same
code path that sends, with your signature underneath. If you would not send that
one, change the angle and look again.

### What the angle can and cannot do

Your angle **outranks** the house writing rules — it is your campaign. Four things
it cannot override, because they are not style preferences:

* the length a channel physically allows
* **inventing facts** — including a performance number that is not in your product
  description or in the research
* the rule that a reshared post is not the lead's own words
* the sender-identity block on commercial email

<Tip>
  Quote a sentence in the angle and it will be reproduced nearly word for word in
  **every** message from that step. That is a good way to pin an opening you like
  — and a good way to send four hundred people the same sentence. The builder
  warns you when a step does this.
</Tip>

### A note on LinkedIn steps

LinkedIn works in two moves: a **connection request**, then a **message** once it
is accepted. A message step waits for the acceptance on its own and gives up after
a week rather than hanging forever. A second connection request in the same
sequence can never do anything — LinkedIn allows one — and the builder says so.

### ✨ Build with AI

**Build with AI** drafts the whole sequence from your product, channels and
filter. Treat it as a first draft: read every angle, run **Show example** on at
least the first two touches, and cut anything you would not send yourself.

***

## 6. When should it stop?

| Condition                                                         | What it means                                                                 |
| ----------------------------------------------------------------- | ----------------------------------------------------------------------------- |
| **They reply — on any channel**                                   | Email, LinkedIn, WhatsApp or Telegram. Leave this on.                         |
| **You log a connected call, or they book a meeting (in HubSpot)** | Someone on your side already picked this lead up.                             |
| **LinkedIn invite accepted (you're connected)**                   | A choice, not a default — see below.                                          |
| **A CRM property changes**                                        | Nominate a property and a value. Leave the value empty to stop on any change. |

<Warning>
  **An accepted connection request is a connection, not an answer.** Turn this on
  if connecting *is* the goal of the sequence — the acceptance is then counted as
  a win. Leave it off if you plan to say something afterwards, or the sequence will
  end exactly when it becomes useful.
</Warning>

Full detail, including what deliberately does **not** stop a sequence, is on
[What stops a sequence](/autopilot/stop-conditions).

***

## 7. Save and switch on

Save from the bar at the bottom, then switch the Autopilot on in the list.

From that moment, a **new** contact matching the filter is researched and enrolled
within about a minute. Existing contacts are not swept up — the Autopilot acts on
contacts created from now on.

After a day or two, check:

* the **counters on the row** — leads, active, responded
* the **delivery chip**, which appears only when leads are sitting uncontacted
* **[Activity](/autopilot/activity)** for individual leads and skip reasons

***

## Frequently asked questions

<AccordionGroup>
  <Accordion title="How many touches should a sequence have?">
    Three or four over two weeks is a sequence. Twelve is a campaign nobody finished
    reading. Note that the last email is written to ask for nothing — it exists to
    close politely, so cutting it makes the sequence end mid-pitch.
  </Accordion>

  <Accordion title="Can I edit an Autopilot that is already running?">
    Yes, and the changes apply to messages that have not been sent yet. Leads
    already enrolled keep their place in the sequence. Deleting a step from the
    middle can leave already-scheduled messages without a matching angle — they fall
    back to a generic one rather than sending something written for a different step.
  </Accordion>

  <Accordion title="What happens if I archive an Autopilot?">
    It stops routing new leads and leads in flight are stopped, but everything it
    did stays: the leads, the messages, the analytics. Nothing is deleted, and a lead
    that already replied keeps its win.
  </Accordion>

  <Accordion title="Why is my second connection request greyed out or ignored?">
    LinkedIn accepts one connection request per person. A second one in the same
    sequence can only ever be skipped, so the builder defaults a new LinkedIn touch to
    *message* once a request already exists.
  </Accordion>

  <Accordion title="Can two Autopilots share a mailbox or a LinkedIn seat?">
    Yes. Channels belong to your account, not to one Autopilot, and the daily limits
    are per mailbox or per seat — shared across everything you run.
  </Accordion>
</AccordionGroup>
