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The short version

  • Enriched data about a person is deleted or stripped of personal data after 12 months, automatically, every night.
  • Working records that carry an address in passing are cleared after 90 days.
  • Meetings read from your calendar are deleted after 30 days.
  • An unsubscribe is kept for good — deleting it on a timer would mean contacting someone who asked you not to.
  • Deleting your account removes your data immediately, not on a timer.

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What is stored, and for how long

Why some records are stripped rather than deleted. A sent message is two things at once: a record about a person, and a record of what your account did. Deleting it would quietly rewrite your own history — fewer leads last quarter, different response rates, costs that no longer add up. So the personal data comes out and the shape of the record stays. After that it is no longer personal data, and your analytics still say what they said yesterday.
The purge runs daily. Nothing has to be requested for it to happen.

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Refresh windows — different thing, same page

Retention is when data is deleted. A refresh window is how long enriched data is considered fresh enough to reuse instead of paying to look it up again. Inside the window, a repeat research returns what is already there — see Caching behaviour. Outside it, the data is looked up again and the record is overwritten.

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Deleting one person’s data on request

If someone asks to be deleted — a prospect, a lead, anyone in your CRM — send the request to hello@callprep.app with the email address. We run a targeted erasure:
  • Their prospect record is deleted
  • Research jobs, sequences and sent messages covering them keep their shape with the personal data removed
  • Any running sequence for them is stopped
  • Their address is added to the suppression list by default, so a later import cannot start contacting them again. Say so if you do not want that
  • The erasure itself is recorded permanently — that record is the proof the request was honoured, and when
The company record is not deleted: it describes an employer, is shared by everyone at that domain, and is not personal data about the person asking. We can scope the erasure to your account alone, or run it across every account where that address appears — say which when you write.

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Deleting your account

Deleting your CallPrep account removes your data immediately and in full: research, prospects, companies, sequences, messages, mailboxes, seats, integration connections, API keys, calendar meetings. Two things survive, deliberately and without identifying you: consent and audit records, kept as evidence that permissions were granted and warnings were shown, and operational error logs used to keep the service running.

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GDPR

CallPrep processes personal data (names, business email addresses, LinkedIn profiles, job titles) on your behalf, as a processor. You are the controller, and you are responsible for having a lawful basis for contacting the people you put into it.
  • Data is stored in the EU — Supabase, eu-west-1 (Ireland)
  • Your data is scoped to your account. Other customers never see it
  • We never sell your data, and we never make it available to another customer
  • Enrichment necessarily involves sub-processors — data providers, an AI model provider, email delivery and messaging infrastructure. They are named in the DPA
  • Deletion requests from the people you research are handled as described above
For a Data Processing Agreement, write to hello@callprep.app.

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Frequently asked questions

It runs from when the record was last updated. Researching the same person again refreshes them, and the clock restarts from that point.
No. That is the reason records are stripped rather than deleted: counts, dates, outcomes and costs stay exactly as they were.
It is a record that says “do not contact this address” — deleting it on a schedule would produce exactly the harm the request was meant to prevent. It is kept, it is never used for anything else, and it stops every channel.
Yes. Write to hello@callprep.app and we will export the research and outreach records on your account.
No. Your product description and prospect data are sent to the model to generate the output you asked for, under terms that do not permit training on it.
Retention is unchanged by the plan — the same windows apply. Cancelling stops new research; deleting your account removes the data.